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Diana Lepilkina is a Content Marketing Specialist at Mailtrap, a service for safe email testing. With 10+ years’ experience in B2B marketing, she’s passionate about tech content planning and execution. Diana is an enthusiast of remote work and traveling to warm destinations. You can contact her on LinkedIn.

Guides, Marketing

Email marketing for WordPress, explained

As with any project, it starts with planning. Blueprint what you want to send and why, define your target audience and their needs, and set the goals for your campaign. This will help you select the proper tool and allocate the right people.

Diana Lepilkina

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